Forget ‘She-Hulk’s’ Iffy CG, Marvel’s Trailer Delivers What Matters: Everything Else

At this point, the folks at Disney+ are pros at whipping up the internet into a fandom frenzy. All they gotta do is say the words “Star Wars” or “Marvel” and they’re guaranteed to trend. That’s exactly what the company did at their 2022 upfronts, an event that’s mostly industry-facing and gives advertisers and/or people with lots of money an idea of ​​what’s to come on the network/streamer. It can be a rather dry event, and that’s probably why Disney+ decided to drop the first full-length trailer for She-Hulk: Attorney at Law (above).

The context around the trailer is key for a reason I’ll get to in a second, but first — holy shit they did it they really did it oh my god Tatiana Maslany as Jennifer Walters and Shulkie getting on the apps and jokes and fffffffffff uuughghh aaahahhhhhhhhh!!!!!

So, uh, yeah, She-Hulk is a huge deal. I know there are definitely some clueless, self-proclaimed “fanboys” out there who are just now learning about the character and claiming she’s part of Disney’s “woke politics” or something. Anyone who says that, BTW, is just proving they are deeply uninformed about the very thing they’re proclaiming to be experts in. She-Hulk has been around since November 1979, ever since Savage She-Hulk #1 was rush-produced in an attempt to introduce the concept of a female Hulk before the Incredible Hulk TV show got to it. So, yeah, She-Hulk exists because of behind-the-scenes IP issues — but our jade giantess was co-created by Stan Lee. So, yeah, she’s beyond legit.

She-Hulk leaping
Photo: Disney+

And She-Hulk immediately became way more than a spinoff of Hulk. She spent the 1980s as a member of the Avengers, the Fantastic Four, and then the Avengers again. Her second ongoing series, Sensational She-Hulk, featured some of the funniest, most fashionable work of writer/artist John Byrne’s legendary career. And since 2004, She-Hulk has been a mainstay of Marvel Comics and has enjoyed a number of character redefining, cult classic, and critically-acclaimed ongoing series that have clearly influenced Marvel Studios. If you want to get an idea of ​​who Shulkie is, read the runs by writers Dan Slott and Charles Soule. So yeah, while Moon Knight was languishing on the C-list, She-Hulk was an Avenger.

So, all that out of the way, even I — a gay who designed his own She-Hulk speedo and is therefore part of the laser-focused target audience of this show — can admit that the CG used in the trailer gave me pause. I mean, Alexis Michelle was a more believeable She-Hulk than what we saw in that trailer.

Alexis Michelle is green
Photo: Paramount+

This is fine! Let me repeat: this is fine — and this is kind of expected! While Disney+ wasn’t gonna drop a disclaimer along with the trailer, thus harshing the vibes, this is clearly unfinished CG and far from what the final product will be. This is clearly the case because, uh, look at how well-defined Bruce Banner is compared to his cousin.

Hulk and She-Hulk CG
Photos: Disney+

There is no chance that the animators think these two are of the same quality. The discrepancy is most likely due to the fact that they already have a ton of finished animation of Smart Hulk from Avengers: Endgame; the majority of the design work has already been done! She-Hulk is a totally new character played by Tatiana Maslany, an actor who’s making her Marvel Studios debut here. They’re building this character from scratch.

Another indicator: the post-production timeframe on She-Hulk: Attorney at Law is twice as long as every other Marvel Studios TV series. Instead of six months between the last day of filming and release day, which is how long post-production lasted for Moon Knight, Hawk Eye, Lokietc. — a year will have passed between the end of filming and She Hulk’s premiere. That’s partly because She-Hulk: Attorney at Law is 9 half-hour episodes as opposed to 6 hourlong ones, but you gotta imagine that a lot of that time is being devoted to getting the CG done correctly.

So, why did Disney+ rush out a trailer with unfinished CG? Probably because they wanted to generate a lot of buzz around their upfronts and potentially boost subscriber numbers so that they can overtake Netflix. And while that seems like a weird risk, Disney+ probably saw what I see when watching the trailer: hilarious jokes and a totally solid, comic-accurate tone! Come on! Jen saying that anger and fear “are like the baseline of any woman just… existing”! Shulkie pointing out that there are weirdly a lot of adult orphans in the superhero game! THIS MOMENT — !

She Hulk on date
Photo: Disney+

The show was created by Jessica Gao (Rick & Morty) and directed by Kat Coiro (It’s Always Sunny in Philadelphia) and Anu Valia (Never Have I Ever). The comedy cred is there. And while the CG isn’t done for Jen, look at who else we see. There’s the finished Bruce Banner animation, which implies that Mark Ruffalo isn’t just doing a guest spot on this show. We’ve got Tim Roth as a greasy looking inmate and as subscription. We’ve got Frog-Man and Titania in the MCU now!

Frog-Man and Titania
Photos: Disney+

There is so much to get absolutely psyched about in this trailer, and Maslany’s brilliant, wry, irreverent performance is at the top of that list. I am ready for this show, and I can’t wait to see what Jen looks like after she gets a little more work done. us Drag Race fans know the score; it takes a helluva long time for a queen to get ready, and She-Hulk is our new queen.

She-Hulk at red carpet
Photo: Disney+

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